Toothpaste in tablet form; avoid plastic waste from tubes and contribute to people’s health!
Join NowGet CHOOSEPaste
1
Bite down on a toothpaste tablet..
2
Brush with a wet toothbrush
3
Smile and watch it foam up like toothpaste!
We CHOOSE to make a difference
We believe in making positive choices that are best for people and the planet. Without compromising.
1500000000 tubes of toothpaste with 5 to 20% residue are thrown away every year..
28% of the population in Kenya is afraid to smile because they are ashamed of their teeth..
Better for your Wallet
Save up to 50% and get started with the ChooseRefill plan. Get a new supply of toothpaste tabs at home every time you choose!
Biodegradable? Absolutely! Our toothpaste tablets come in a 100% biodegradable bag, can be disposed of with regular waste.
100% Vegan? Yes, indeed! The toothpaste tablets are entirely vegan.
Cruelty-Free? Absolutely. The toothpaste tablets were developed without animal testing.